"Creativity is allowing yourself to make mistakes...
Art is knowing which ones to keep."
The creative and design process of any project is the most often overlooked and critical part of any image or brand. It can be the difference between success and failure. As you design-build firm, the staff at Checkers Custom Signs draws on it's creativity along with its manufacturing and production experience to effectively develop and implement your image.
We offer a full array of design services to develop any project and to fit nearly every budget. From basic design and typesetting to logo and website design and more, our philosophy for the creative process is to tailor our design services to fit your needs while maintaining the consistency of your brand. By offering four levels of creative and design services - Basic, Good, Better and Best - you can choose the level of creative influence we have on your project.
Please browse below for more information on our design and creative services.
Basic Design ServicesStraight typesetting and non-creative work. This service is ideal for basic projects when creativity is not important, such as regulatory signs and decals. This service is normally included with the cost of the project.
The graphic on the right is a sample of what should be expected for basic design service work.
Good DesignA step above our basic design services, this level offers some creativity, limited color and use of stock art and/or graphics in a standard format. Since the level of skill and creativity is limited, a minimal design fee added to the cost of the project. This is an ideal level of design and creativity when your budget is the primary concern.
Better DesignWith regards to design, level includes the creation of original art, color and special effects. It also includes the creative use of materials and introduction of non-standard items. Several factors affect this fee, including the amount of original art created and its intended use or purpose. This is an ideal level for most projects when your budget is not your primary concern.
Best DesignWe are pulling out all the stops to create a truly unique image for you. At this level, all of our resources are at your disposal, including but not limited to copywriting, custom fabrication and prototyping, drawing, photography and more. Your design will be created and built from scratch, insuring a totally custom and unique image that puts you ahead of the competition.
The Ordering Process
After an initial conversation to define the goals of your project, we review your goals, decide which avenues to explore and, within a few moments to several days, make a presentation. Should you agree with our presentation concepts, we enter into an agreement and proceed with our plan.
All of our creative services include 2 or 3 initial design concepts to establish a general course for the final project design. Once a concept is chosen, we develop the final design and submit it for your approval. Additional deliverables may include interim testing and prototypes to insure that the finished product meets with your acceptable standards.
For more details on our process we suggest that you read our Scope Statement.
In addition to our creative and design services, we also offer management, fulfillment and installation services. Please continue reading to learn more.